Jestic announce expansion into the bakery sector


Jestic Foodservice Equipment announce expansion into bakery equipment sector following confirmation of exclusive UK distribution rights for Scandinavian Bakery Specialists Sveba Dahlen and Glimek.

With over a decade of experience supplying some of the industry’s most innovative foodservice equipment brands, Jestic is at the forefront of innovation when it comes to open plan kitchen design and bringing theatre to the customer. This growth into the specialist bakery sector marks a key milestone in the growth plan and is accompanied by investment in both personnel and training facilities.

Having been supplying a range of pizza ovens from the Sveba Dahlen range for the past 12 months, this new exclusive distribution agreement will see Jestic launch a comprehensive range of bakery solutions to the UK market. Including everything from spiral dough mixers, professional dough handling equipment and a full range of bakery ovens.

In line with the exclusive distribution rights, Jestic has also announced a significant capital investment in facilities and personnel for the 2016 launch. New positions have been created specifically to cover the bakery sector. These roles include the introduction of a Bakery Specialist with over 30 year’s experience in the sector.

Adding to the expansion of the team, Jestic has also announced plans to create an exclusive bakery section within a planned extension of the company’s development kitchen at its head office in Kent. Allowing new and existing customers and dealers to test the very latest equipment in the range, the kitchen also provides an important training facility for customers across the board.

Michael Eyre, Product Director at Jestic discusses the reasoning behind the expansion into the bakery sector:

"Sveba Dalen is renowned not just for pizza ovens but for their range of bakery equipment worldwide alongside sister brand Glimek and as such, we saw an opportunity for those in the bakery and HoReCa market in the UK. 

We’ve decided to invest in our team and our facilities in order to provide our customers with the level of service and expertise for which we at Jestic have become renowned.”

Jestic will be demonstrating a select number of the new appliances in the Sveba Dahlen bakery line on stand 4030 at Hotelympia 2016.

Click here for more information on the range of Sveba Dahlen and Glimek appliances or call 01892 831 960.