Shaking up the Industry with Jestic’s Sponsorship of the Great Shake Challenge 2026

Jestic Foodservice Solutions is delighted to announce that it is once again supporting the industry by sponsoring the Great Shake Challenge 2026. Running in tandem with the National Burger Awards, the Great Shake Challenge will reward and recognise businesses that are making ripples in the market with their milkshake innovation and creativity.

Hosted by Dine Out and Pub & Bar magazines, sixteen competitors will meet in London on 24th March to compete in an intense shake-off, set to crown the most inspirational shake in the UK. Each competitor will face a technical round where they create using the same set of ingredients, before moving on to a signature round where the only limit is their imagination to create the tastiest end result.

The UK’s very best shakes demand the very best equipment and this year, Jestic will be offering a sneak-preview of the all-new Quick & Quiet™ blender from Vitamix. Helping them produce their very best creations for the judges, this year’s finalists will be the very first to get to an exclusive chance to use the new Quick & Quiet™ delivering blending, mixing and shaking second to none. Set to launch officially later in 2026, the new Quick & Quiet reduces blend times by up to 30% compared to previous models and delivers industry-leading noise reduction alongside exceptional performance.

Michael Eyre, Product Director at Jestic Foodservice Solutions, said: 

“We’re delighted to be supporting the Great Shake Challenge this year – and even more pleased to offer finalists the exclusive chance to actually use the new Quick & Quiet™ in the heat of the competition. We know that milkshakes can be an exceptionally profitable area of the market and being able to create quickly and quietly can be a massive boost to any business. We’re confident that we’ll see some incredible shake recipes coming out of the competition and encourage operators nationwide to add them to the menu to boost sales.”

Get an exclusive UK first-look at the new Quick & Quiet™ at the Great Shake Challenge 2026 held at Big Penny Social, London on Tuesday 24th March.  

To view the range, please visit: https://vitamix.jestic.co.uk/ or call +44 (0)1892 831 960.